Bourbon Tastings and Big Data: How Top RIAs Are Marketing to Prospects
At Telemus, creating and fostering client relationships has played a key role in our continued success. Recently, COO Matthew Ran spoke to Barron’s about marketing to prospects: Inviting clients to bring a friend to intimate dinners is the best source of leads. We want people to feel like it’s a date night, so the dinners are very low key and relaxed.