What Is A Bionic Advisor?
Financial advice is evolving, and if we are going to continue delivering high-quality financial guidance and top-shelf client service, Telemus needs to evolve as well. Today, 8% of U.S. households use a robo-advisor, and the number of assets under management by robo-advisors is expected to increase from $330 billion in 2019 to $830 billion by 2024.¹
The demand for alternative modes of investment management is growing, and Telemus plans to meet that demand — without sacrificing our commitment to an excellent client experience. We’ll explain how we plan to do that in a moment, but first, let’s examine the current landscape for digital finance advice.
What Is A Robo-Advisor?
Robo-advisors are investment management platforms that use automated computer processes and algorithms to build and manage client portfolios. These algorithms rely on historical market data to build or rebalance a passive portfolio; that is, a portfolio that is primarily focused on buying and holding the optimal mix of assets given an individual investor’s risk tolerance.
When the market is stable, robo-advisors can be an effective means of long-term investing. But as we saw during the COVID-19 market downturn, sometimes it helps to have a real, human advisor helping guide your portfolio through volatility. The automatic rebalancing offered by robo-advisors is not always exact, and when there are numerous market swings in a short period of time, following a rigid algorithm is not always the best way to navigate the uncertainty. Additionally, robo-advisors also lack the support that investors may need from their advisor during periods of market unrest.
Despite these shortcomings, robo-advisory platforms do have benefits. They make portfolio management services accessible to a greater number of people, are a great way for younger people to start investing, and most offer simple, intuitive apps that make investing approachable.
Establishing a robo-advisory platform wasn’t the right path for us, but we were able to combine the benefits of automated and human investment advisory to create a bionic advisor: Telemus Digital.
Telemus Digital: A New Bionic Advisor
Bionic advisors are like robo-advisors, but they have an added layer of human interaction and support: by combining technology and human interaction, they can deliver the best of both worlds, and Telemus Digital does just that.
With Telemus Digital, clients are empowered but never alone. Our award-winning team manages over $3 billion in client assets and is here to support every step you take towards financial independence.²
Is Telemus Digital Right For You?
Telemus Digital is designed for investors with relatively straightforward financial lives: the children and grandchildren of our existing clients, recent college graduates, or anyone else who is just getting started down the road toward financial independence. For individuals and families with more complex financial lives, the approach that we’ve used since 2005 — comprehensive Financial Life Management — is still the best fit.
If you think Telemus Digital is the solution you’ve been looking for, click here to set up your Telemus Digital account. If you’d like to discuss getting started with Telemus Digital or if you have any other questions about the platform, contact Kyle Deal at kdeal@telemus.com.
¹Business Insider, Less than one in ten US households use robo-advisory platforms.
²Telemus Capital, LLC had total regulatory assets under management of $3,203,083,740.78 as of December 31, 2020
Telemus is a place where financial security is just the starting point. A place where you can identify and realize a more profound, more aspirational mission – to leverage your wealth to help you achieve your envisioned future. Through a deep and thoughtful exploration process with a unique team of experts, we help you define what financial and personal achievement means. By igniting a partnership with Telemus, we will help you attain personal life enrichment, your grandest visions, and your life’s most important goals. At Telemus, we have a different perspective on your financial life. When you take a seat at the Telemus Roundtable, you gain access to the most compelling conversations and inspired solutions for your financial future. We offer you a brand new, more holistic outlook far beyond just investment management which we know will serve as the inspiration for a more enriched life.
