The automotive industry has been significantly impacted by the COVID-19 pandemic. Automotive production plays a key role in the health of the global economy, but the pandemic has caused supply-chain issues, impacted employment numbers, and has even had an impact on sectors that rely heavily on the automotive industry.1
On May 27th, we held a webinar with Deborah Wahl, Chief Marketing Officer of General Motors, where we examined the current state of the auto industry and how consumer behavior has changed during these uncertain times. Specifically, we discussed:
- The state of the auto industry prior to COVID-19
- How the pandemic has impacted production and operations
- How consumer behavior may be shifting
- What trends to watch for in the coming months and years
ABOUT THE PRESENTER — Bob Stone
Bob is one of the original founding Partners at Telemus, where he works with Telemus members to formulate financial goals and craft investment strategies for the near to long term. Bob has more than 28 years of investment and financial industry experience and has helped members weather a wide variety of market situations across all stages of life.
Bob sits on the Board of Directors of the Karmanos Cancer Institute in Detroit, Michigan and on the Board of Directors at the University of Michigan Hillel.
ABOUT THE PRESENTER — Deborah Wahl
Deborah Wahl is the Global CMO of General Motors, where she spearheads the General Motors marketing organization’s efforts to build on its success and accelerate growth by ensuring alignment. Deborah’s experience is rooted firmly in the school of performance marketing, and she believes in using data to change how teams seek insights and engage with consumers. Deborah’s key focus is on customer value creation, which she aims to achieve with more creative, affective and agile customer engagement.
Forbes named her to its Most Influential CMO list in 2018 and 2019, and she was recognized as one of Adweek’s 50 Top Marketing and Tech Execs in 2019. Deborah holds a bachelor’s degree in Economics from Wellesley College and an MBA from The Wharton School. She also holds a master’s degree from The Lauder Institute, University of Pennsylvania.
1Accenture, Impact on the Automotive Industry: Navigating the Human and Business Impact of COVID-19. (Link)